My Gallup strenghts

The companies I lead are built based on a clear vision and strategy, focused on measurable qualitative and quantitative goals.

CIRCmodel.com & Mosor.pl Founder

I co-created the marketing at nazwa.pl, scaling the customer base from 100k to 1 million. I also co-founded the agency Project: People, acquiring 180 clients from 18 countries in 5 years (including Google, T-Mobile, and Nationale Nederlanden). I have managed 5 organizations as CEO.

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18

years of experience in tech strategy

I collaborate with universities (including EDHEC Business School) and have designed 4 university programs on AI and Tech Strategy. I am also the co-author of "The LiGHT Book" (alongside Robert Cialdini and Philip Zimbardo). Honored as a Strong Woman in IT.

4

years as Project: People CEO

5

universities I've cooperated with

2

sons: Ryszard & Stanisław

5

companies I played the managing role

Check the tools,
I created

Be a leader. Be human.
Leadership
 Lean & Evidence-Based Leadership for the AI Era.

Leadership in times of instability—marked by pandemics, economic recession, and geopolitical crises—must address the team’s profound sense of instability, isolation, and lack of influence. To foster collective resilience and a sense of purpose, I advocate for “Lean & Evidence-Based Leadership.” This approach relies on a specific set of tools designed to achieve two primary goals: […]

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Toolbox
 Values Poker

Values Poker is a set of coaching cards you can use while working on your purpose, WHY, mission, or vision based on values. It makes it easier to set your goals and build your business in the Values-Based Management Model. The full deck of cards includes: The cards are designed in a simple way, not […]

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Universities I cooperated with

Krakow University of Economics

In past years, I have supported students at the Cracow University of Economics by giving lectures and conducting workshops at the SeeU Master conference and during the V WISE Symposium in 2019. I am also a partner of the "Entrepreneurship and Innovation in the Economy" specialization, and I designed the 'AI & Cloud for Business Leaders' postgraduate studies.

EDHEC Business School

I had the opportunity to design the curriculum for the Cracow Learning Expedition program, tailored for students from one of the top business schools in France. The program, titled "Strategy in Tech", showcases the spectrum of possibilities within the Polish Tech business landscape, as well as the AI innovation ecosystem in Cracow.

SWPS University (previously European University)

I'm a part of the university convent (helping to create new courses) and ethical board. I co-created the Startup Development course. As a lecturer, I gave guest lectures on MBA studies and BA International Seminar for German students (Customer Development & Evidence Based Leadership master classes).

WSB Merito University

I cooperated with the WSB in Gdańsk since 2020 and as a lecturer provide diverse classes a.i. strategy (a.i. business models in e-commerce), research (a.i. consumers insights) and marketing (a.i. WWW creation, AI in video) in the area of e-commerce & diigtal. I also created 2 post graduate studies specializations: AI-based Marketing & Marketing in Technology.

College of Economics and Computer Science in Cracow

I have created two postgraduate specializations, AI-based Marketing and Marketing in Technology, as part of my cooperation with WSB Merito University. My role also includes serving as the specialization's brand ambassador and supporting the university's promotional efforts.

I ❤️ writing!

The LiGHT Book

My essay 'Turn your pain into a vision' is a part of The LiGHT Book. Leaders' insights for leaders based on true stories. Book was published in 2 language versions PL & ENG, and the authors are the top Polish and international leaders a.i. Philip Zimbardo, Jurgen Apello, Robert Cialdini, Paweł Sala, Mariusz Chrapko, Przemysław Berendt.

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Skuteczne social media

My case study of the #donuting campaign was featured in the extended edition of the book written by Anna Miotk in 2017. The campaign was widely discussed as an interesting viral created by the Project: People team in line with the Lean Marketing Sprint method for the omnicalculator startup.

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Be the mentor you wish you had

As part of the 'Mentor the Mentor' program for the Tarnów Mentoring Academy, I wrote a free ebook for mentors. It focuses specifically on mentoring young leaders in Tarnów and is based on research conducted over several years of cooperation with the Tarnów Academy of Young Leaders.

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Beata combines business skills with great people approach, which makes her a truly inspirational leader and manager. Her broad experience in marketing, strategy, PR, management and communications is outstanding and shows me a bigger picture every time I discuss with Beata. We’ve been working together on several projects(...) every time it’s a pleasure to see how great leader Beata is and what I can learn from her.

Grzegorz Górzyński | ex Head of Strategy @Project: People

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It was a pleasure to organize very first Launchpad Week in Poland together with Beata. She was a great partner, had plenty of unconventional ideas and was very meticulous project manager. Beata is very well connected in the Polish and regional startup ecosystem, and she was especially helpful in building mentors network.

Dawid Ostrowski | Global Program Manager @Google Developers Experts

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As a business mentor, Beata helped me to create a plan to develop my video marketing agency with actionable insights. Her knowledge of Lean Marketing is definitely valuable to grow any type of activity. She is the kind of person you would want on your side.

Billy Yen | CEO & Co-Founder @Koseed Agency (now Senior YouTube Ads Strategist @Google)

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We went through a series of workshops that were nothing like typical coaching. Beata doesn't do generic advice. She digs deep, sees the patterns you can't, and reflects your potential back at you with laser precision. We looked through data - my products, my customers, my communication channels, what worked, and what worked best. Her feedback? Brutally honest. Sometimes uncomfortably so. But exactly what I needed to hear. She didn't just give me a strategy. She helped me discover my true professional voice. (...) This wasn't just a consultation. It was a transformation that happened in just a few meetings.

Piotr Nabielec | Productivity Consultant @Productivity by Heart

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Beata is one of the rare people who are aware of their talents and are capable of using it for the greater good of others. Very good strategist, fast learner with global mindset capable of realizing great and innovative projects. Self starter and independant expert, focused on the effect and over achieving the goals. I've seen outstanding effects of Beata's work and it's a real pleasure to do something together again.

Edyta Korona | Chief People & OD Officer @Futurehome, ex VSoft & Product Development Days

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I love the combination that Beata brings, namely being very specific, data-oriented and fact-oriented traits combined with empathy and understanding for the mentee, especially when I was facing ups and downs in my development path. As a mentor, Beata was able to correctly see areas that will be my lever for further development. She was also open to sharing her experience and ideas, which was especially useful and I will definitely use it. I admired the mass of knowledge (theory, research) that Beata shared with me to support her practices and actions in business and life.

Ewelina Skwarek | People Growth & Engagement Specialist @Zooplus

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Beata supported hub:raum Krakow Team by preparing the Challenge Up! IoT Accelerator powered by the Intel, Cisco and Deutsche Telekom group. She was an important contributor to the success of the program. Her willingness and great knowledge about the startup and business environment was crucial in terms of building the most unique acceleration & incubation program for startups from the EMEAR region. I had full confidence in that Beata took care of each detail of the curriculum and of the areas she was responsible for.

Łukasz Cieśla | Managing Director @Open Innovation House, ex T-Mobile

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