My Gallup strenghts

The companies I lead are built based on a clear vision and strategy, focused on measurable qualitative and quantitative goals.

I am

I'm a serial entrepreneur. I have over 16 years of experience in digital products and services in the fields of #marketing, #strategy, and #leadership. During that time, I built marketing at (from 100k to 1 million customers), created a lean strategy agency Project: People (over 180 clients from 18 countries in 5 years), and cooperated with global brands such as Sabre or Google for Developers.


years of experience in digital strategy

I played the role of a co-owner and/or executive in Project: People, Project: Values,, and Hermes & Partner cooperatives. I build progressive organizations and instill an extensive feedback culture, #lean and #Agile methodologies, as well as #diversity & #inclusion principles.
I conduct mentorships for young leaders. My mentees include Aga Pałka from GetDressed and Magdalena Błyskosz from Open Coffee HighSchool, and NGOs (e.g., Alegoria Foundation).
As a guest lecturer, I teach #leadership, #strategy, #businessmodels, and #marketing at Tischner European University in Kraków and WSB University in Gdańsk.


years as Project: People CEO


universities, where I give lectures


sons: Ryszard & Stanisław


companies I played the managing role

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I created

Be a leader. Be human.

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Universities I cooperate with


In past years I supported the students of Cracow University of Economics by giving lectures and conducting workshops at SeeU Master conference and during closed workshops for the V Sympozjum WISE 2019.


I'm a part of the university convent (helping to create new courses) and ethical board. I co-created the Startup Development course. As a lecturer, I'm giving guest lectures on MBA studies and BA International Seminar for German students.


I cooperate with the WSB in Gdańsk since 2020 and as a lecturer provide diverse classes a.i. strategy (a.i. business models in e-commerce), research (a.i. consumers insights) and marketing (a.i. WWW creation) in the area of e-commerce & diigtal.

I ❤️ writing!

The LiGHT Book

My essay 'Turn your pain into a vision' is a part of The LiGHT Book. Leaders' insights for leaders based on true stories. Book was published in 2 language versions PL & ENG, and the authors are the top Polish and international leaders a.i. Philip Zimbardo, Jurgen Apello, Robert Cialdini, Paweł Sala, Mariusz Chrapko, Przemysław Berendt.

Check it out!

Skuteczne social media

My case study of the #donuting campaign was featured in the extended edition of the book written by Anna Miotk in 2017. The campaign was widely discussed as an interesting viral created by the Project: People team in line with the Lean Marketing Sprint method for the omnicalculator startup.

Check it out!

I have a chance to work with Beata since January 2019. Beata combines business skills with great people approach, which makes her a truly inspirational leader and manager. Her broad experience in marketing, strategy, PR, management and communications is outstanding and shows me a bigger picture every time I discuss with Beata. We’ve been working together on several projects, including Project: People’s internal processes; Values Poker; designing business, employer branding & marketing strategies for different clients from Poland and abroad; workshops; accelerators; events; digital products… every time it’s a pleasure to see how great leader Beata is and what I can learn from her. I wish for every company to have a great leader as Beata is!

Grzegorz Górzyński | Ashoka mentor, exHead of Strategy @Project: People

It was a pleasure to organize very first Launchpad Week in Poland together with Beata. She was a great partner, had plenty of unconventional ideas and was very meticulous project manager. Beata is very well connected in the Polish and regional startup ecosystem, and she was especially helpful in building mentors network.

Dawid Ostrowski | Global Program Manager @Google Developers Experts

Beata is one of the most engaged and passionate people I’ve worked with. She supported hub:raum Krakow Team by preparing the Challenge Up! IoT Accelerator powered by the Intel, Cisco and Deutsche Telekom group. She was an important contributor to the success of the program. Her willingness and great knowledge about the startup and business environment was crucial in terms of building the most unique acceleration & incubation program for startups from the EMEAR region. I had full confidence in that Beata took care of each detail of the curriculum and of the areas she was responsible for. I'm looking forward to further cooperation with Beata. To make it simple: she did an awesome job! And what’s more, Beata is an amazing person. I highly recommend her.

Łukasz Cieśla | Managing Director @Open Innovation House, ex T-Mobile

Beata is one of the rare people who are aware of their talents and are capable of using it for the greater good of others. Very good strategist, fast learner with global mindset capable of realizing great and innovative projects. Self starter and independant expert, focused on the effect and over achieving the goals. I've seen outstanding effects of Beata's work and it's a real pleasure to do something together again.

Edyta Korona | Chief People & OD Officer @Futurehome, ex VSoft & Product Development Days